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Pets 4 Life Frozen Raw Diets
'for the love and health of your pet'

Pets 4 Life believes in a need to offer holistic nutritional products and pet food.

Click here for more information. . .

Nature's Variety INSTINCT
Raw Medallions

Raw food is the most natural form of nutrition for your dog - as evidenced by the astounding results our customers experience every day. Freedom from allergies, help with weight loss, and improved skin and coat are some of the amazing testimonials we receive.

Nature's Variety offers complete and balanced, ready to serve raw diets for dogs. Our Raw Frozen Diets lead the industry as the first to be scientifically substantiated through AAFCO Protocol Feeding Trials.

Visit the Learning Center to Learn more about Raw,
or to read our Raw Diet Q&A.
Our Passion
Our team is passionate about improving the health of your pet through better nutrition. With better ingredients and better nutrition, you can help your pet maintain proper body weight, reduce the risk of allergies, and enjoy a longer, healthier life by maintaining a healthy diet.


       Buy 10, your 11th is always free!

INGREDIENT GLOSSARY   THE TRUTH ABOUT PET FOOD    WHY FEED GRAIN-FREE

For a glossary of ingredient descriptions CLICK HERE

FRESH, WHOLE, ORGANIC: Fresh, whole, human-grade ingredients, organic, and non-GMO as available - not pre-rendered by-products and grain fractions. FRESH: Fresh meats, whole ingredients as starting materials - not inexpensive, preprocessed food fractions that are nutrient depleted and aged. GENETICALLY MATCHED: Designed to mimic archetypal carnivore diets - not grain diluted foods with meat flavorings. NATURAL FORM: An emphasis on naturally complexed nutrients - not isolated synthetics or food fractions. SPECIAL INGREDIENTS: Whole grains and legumes specially geared to increase nutrient content and decrease anti-nutritional factors - not genetically modified, fractionated flours or meals, stripped of most of their nutritional value. FATTY ACID BALANCE: High in essential fatty acids, including omega-3's for immune, skin, and coat health - not processed, improperly balanced, altered, potentially toxic or destroyed fatty acids. ENZYMES: As present in all natural foods to support digestive system and pancreatic process - not heat-processed food devoid of inherent enzymes resulting in digestive and pancreatic distress. PROBIOTIC CULTURES: Living microorganism cultures to create intestinal balance and health, plus oligosaccharides to promote probiotic growth - not food devoid of living elements creating increased vulnerability to pathogens. VITAMINS AND MINERALS: In their most bioavailable forms, with pepper extract to increase absorption by as much as 250% - not singular, improperly balanced, poorly bioavailable synthetics. PHYTONUTRIENTS: An array of antioxidants, phytonutrients, immune stimulants, and metabolic enhancers from fresh plant sources - not disregard for the weight of scientific evidence proving their benefits. AGE NONSPECIFIC: Many of our formulas are highly palatable, naturally balanced for pets at all life stages - not artificially manipulated to meet arbitrary age parameters. GENTLE: Easily tolerated by allergic companion animals - not fractionated ingredients, additives, and synthetics often resulting in adverse reactions. SYNERGISTIC: Designed to be freely rotated for variety and maximum nutrition - not touted as a mythical "breed-specific" or "prescription diet" marketed by mass producers to please humans instead of animals ADDITIVE-FREE: Freedom from non-nutritional ingredients - not additives merely to create color, texture, taste, smell, stool consistency, or shelf life. NATURAL PRESERVATION: Natural OxherpholTM antioxidant; Nutri-pakTM oxygen and light barrier packaging; fats and oils purged of oxygen by special processing - not synthetic preservatives and permeable packaging permitting nutrient degradations by oxygen and light. NUTRITION-FIRST PROCESSING: Specialized processing to protect fragile nutrients - not production only to maximize production rate and profitability. OPTIMAL NUTRITION: Specifically designed to mimic carnivorous, natural diets and hence optimize health - not simply meet minimum regulatory standards to make a minimum "100% complete" claim VALUE: On a nutrition and health per pound basis, there is no better value than quality, human-grade pet food. The proof is simple - YOU CAN PUT YOUR MONEY INTO YOUR PET, OR GIVE IT TO YOUR VET SEE THE DIFFERENCE QUALITY MAKES -GOOD FOOD IS THE BEST MEDICINE AND THE FOUNDATION OF YOUR PET'S HEALTH